You may have already encountered a massive movement of friends and family migrating into new platforms. I currently see this in Germany regarding Instagram. I have been there for a couple of years now, but lately, I see more and more people creating their account. Sure, Facebook is actively pushing people to go there or giving you the power to invite people to the platform, yet the real movement is coming in 2018.
Despite its original cult status, Twitter has lost a lot of gravitas during the emergence of Instagram and Co. and since then struggled to increase its user base significantly. I've grown fond of the service in the last 24 months because it became more and more of an underdog and but I feel the community being a lot tighter and responsive than compared to Facebook - at least I the sense of topics around Hashtags.
Today companies look for influencers, people who have a big online following and work with them to promote their product, service or otherwise. The goal is to maximize conversion and minimize cost per conversion. If your influencer is worth their money, you will find no better ROI in the market right now. Heck, you can even find influencers who love your product, and they will promote it for free if you send them one of your cool phones or stickers or whatever.
I agree that the technology is still in its infancy, and there are still some problems with infrastructure and app store, BUT Amazon delivers a small and smart product that serves as an easy entry into the future voice-dominated world. It is still early and more a gimmick instead of anything real, but to be able to play music, radio, listen to audio books, ordering FMCGs, dim your light and wake you up or simply remember your grocery list, Alexa will develop fast in the next 18 months.
How can we teach machines a lesson in morality? One of the most interesting questions of our time.
The discussion about how autonomous driving can change our society, help us save time and ensure traffic security is at the heart of the current media. However, when we think about scenarios in which you won't have a steering wheel in your transport vehicle and something malfunctions, what does the car do? Does it come to a complete halt? What if the brakes won't work and the car has to decide to I crash into a wall, and the driver will die or do I drive into the next shopping mall in the hope that I won't hit anyone?
Especially the automotive industry is trying to innovate with new electric vehicles concepts, urban transportation, and autonomous driving, but all those topics are currently just trends and not scalable because there is just no ecosystem to drive this change. I am a bit concerned about the future of "German Engineering" and if we will keep our status, although we are not part of this fast and dynamic new market.
Currently, everyone is caught up in this mega trend called "Digitalization." Every company started initiatives around this topic; they began to put out prototypes of new products, offering new services or simply renamed items on their portfolio to fit this new hype. However, what is digitalization?
I recently got ask, how would you explain digitalization to someone? What is it is core ingredient and why are we doing this?
If you ask me, I will try to make this sound as simple as possible. A tangible statement that describes such a virtual process in human history. My definition of digitalization is this:
As I matured as a gamer, I've seen a lot of changes in the last three decades of video games. But one of the most profound experience is still manifested in kids from the 90s - the local multiplayer or as we call it today: Couch-Coop.
Without a doubt, the biggest impact of the coop experience was made by Nintendo with their 4-player game Mario Kart. To this day, people have their N64 ready to go when friends come over and want to do something together. Albeit video games are still a stigma for many people, who would prefer the outside world.
The most recent case of this is the race for the attention of youngsters between 12 - 25 who just love to broadcast every meal and walk to the dentist instantly to their peers and create a personal reality show. The app of the minute is Snapchat. Even though Mark Zuckerberg tried to buy Snapchat a few years back for a few billion dollars, the app remained autarch and grew quickly. Since Facebook cannot own Snapchat, they will simply try to render them replaceable.
I have been unusually passive the last few weeks in everything I am doing, and I took step back to see what is causing this.
You might experience something similar; you might call it writer's block (although that is just a bogus excuse), or any other feeling around being stuck in the middle and not knowing what is next.
So, what is the best way to find footing again? Probably writing about it to get it off my chest I guess... What is the best way to declutter your mind than to get back on track?
Here we go:
Every year I am looking forward to checking out new devices or services in the early stage of the year to test them and see if they are worth keeping over the year. My newest obsession is to get faster from A to B. Especially in a city environment. There were many times in 2016 when I had to wait for the bus, go by foot because there was no train and so on. I have an adversity towards bikes because they get stolen, they are huge and just not practical (for me). Skates are great but you always have to carry around shoes, new socks and they will not fare well when it rains. I always wanted to ride the skateboard but pushing this board all the time with one foot seems strenuous, at least up til now...
Virtual reality is going to be big in the future and it might just be the platform that will substitute the laptop. Today you turn on your laptop and got your desktop with applications ahead. Tomorrow you might wake up and just put on VR glasses and you find yourself in a different reality where everything can be virtually processed and shown to you. Writing an email, fixing a machine, scanning for viruses...