3 TED Talks That Forever Changed My View On Marketing

Let me give you a little inspiration for the week to come.

I've been talking a lot about actively changing your lifestyle, trying out new things and being more open to change. I have to admit, that it took some convincing to finally get myself to this point. 

I've always been an autodidact and while I learned a big deal about my craft during my studies, I've been learning a lot on the side as well. The most impact on my personal development was made by listening to others who are older, more experienced and who shared their life stories with me. 

Especially if it comes to motivation, inspiration and vision, I'm fascinated by other people's passion. It's not that I want to be like them, but I want to absorb their spirit and repackage it for my own concepts, doing it my way.

Here are just three talks that had a significant impact on my life that I watched within the last 12 months: 

Product Marketing

Spaghetti Sauce Melcom Gladwell

 

Why variety is king:

Since I've seen this talk I'm an absolute fan of Malcolm Gladwell. The way he tells stories is intriguing and he brings his points home with bizarre but mostly funny anecdotes that will stay in your memory. Be it spaghetti sauce, David and Goliath or his most recent project, a podcast: http://revisionisthistory.com

In his talk about spaghetti sauce, he talks about the American researcher Howard Moskowitz whom we have to thank for our modern product variety, including 30+ variations of spaghetti sauces.

To sum this talk up, there is not "the perfect product" - people are different and like to consume different products. Take a look around you, is there really anywhere a single option for anything that you consume? I doubt it. 

It is not only that, but to focus on the end consumer and serve their needs, this is the imperative of good product marketing.

Brand Marketing

Simon Sinek - three circles

 

Why this talk changed my way of thinking:

If you haven't heard of Simon Sinek before, you have to hear this talk. I promise you, you will be amazed! In his talk he argues about why some companies are more successful than others or why some people change history and others don't.

Of course he talks about Apple and why they are different. His mantra is "people don't buy what you do, they buy why you do it". Look at your phone right now, I guarantee you, you will have some kind of emotional connection or at least a reason why you have an Apple product (to stay in this example), I know that I do. There is so much to choose from today (just take a look at spaghetti sauce). I want a product that has a reason, from people who want to solve a problem. 

A brand is something that is very hard to measure but it is possibly the most deciding factor in your purchase decision - even in your professional life.

It's short, it's simple take a look, you will definitely enjoy this talk.

PS: If you want to know what the most powerful brands are, take a look here: http://www.forbes.com/powerful-brands/list/ 

Personal Branding

Gary Vaynerchuk

 

Stop complaining!

If you are looking for motivation, stop everything you do right now and go look up Gary's Youtube Channel: https://www.youtube.com/user/GaryVaynerchuk 

I've never encountered someone with that kind of brutal honesty and focus on practicality than Gary V. He was the inspiration for me to get out of my study-stasis and enter do-mode. Resulting in my blog (that you are reading right now), my website and my courage to try out new things. 

It's been an amazing ride and it can be for you too. Give Gary a chance, he can come off a little rough at the beginning, but take your time, check out his channel and you will see, there is an incredible depth to what he is preaching/doing. 

He is also an exceptional example for a personal brand that should be thought in every marketing classroom. 

There is so much more...

I could possibly go on forever, but I wanted to focus in just 3 talks in tis post.

Let me know what you think and what is your favorite talk from the above?

Thanks for reading!

Sebastian

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