I was confused, happy, sad and intrigued after seeing Nintendo's godfather of gaming Shigeru Miyamoto on the stage of the latest Apple event. I was excited about the new iPhone 7 and all but seeing an original Mario title on the smartphone was the real show runner for me this time.
Let me explain why this is a big deal to me:
I was confused
Was I suddenly in another dimension, is this a parallel world? How in the world came Nintendo on the Apple stage? With his usually charme Shigeru Miyamoto talked about the new Super Mario which will come to iOS by the end of the year. An automatic side-scroller from left to right, just like the old days.
This is also the first time that Super Mario runs on a platform other than a Nintendo console or handheld, which was frustrating as a consumer for the past years. It meant also that Nintendo was staying true to their brand.
Anyhow, it was happening, it was funny, charming and the game looked great and you can play Super Mario with one hand for the first time.
I was happy
I have the feeling that Nintendo is finally coming out of the shadows, embracing current trends and platforms. Needless to say, we don't know what the future with the NX will bring, but after the WiiU we need something that hits the consumer mass market better.
Seeing Pokémon GO doing so great on mobile, I think this gave Nintendo the wake-up call that their IPs are so valuable and also playable on other platforms to dive into this for them new and huge market.
I mean, the iPhone offers everything the original Nintendo Wii and DS offered 10 years ago, so the fit should be perfect. I couldn't be more excited to see some old friends on new adventures and a different platform.
I was sad
What does this event mean for Nintendo? We've known to love Nintendo for their software but also for their hardware over the last decades. Once they start seperating their IPs from their own hardware, it feels strange. Suddenly it might be possible to think about playing Mario & Co. on Steam or my Playstation, it just seems wrong.
But we'll have to see what happens.
I was intrigued
Nintendo is pulling something that their competitors are not able to pull, why? Microsoft got his hands on Windows 10 and Nokia phones and they are arch rivals to Apple, so what are they going to do? Nobody knows, they got their own infrastructure and we'll have to see what they will pull out of the hat.
Sony got his own line of phones and IPs, so they wouldn't dare to go to Apple and admit that their hardware is sub-standard or anything less.
Nintendo on the other hand is selling their handhelds exclusively for gaming, they do not manufacture phones, so they took the strongest brand they could find and bring their beloved IP to them for maximum reach and a nice halo effect. Of course Nintendo could've gone to Samsung or Android (which might play Super Mario Run as well in the future) but they've chosen to go with the Apple event.
Now that the floodgates are open, Pokémon GO made AR finally useful and Super Mario Run will definitely bring the cool kids back to Nintendo, I cannot stop but wonder how great a Marketing act this presentation was.
What was your favorite moment from the Apple event?
Feel free to share your thoughts in the comments below.
Thanks for reading!