Today companies look for influencers, people who have a big online following and work with them to promote their product, service or otherwise. The goal is to maximize conversion and minimize cost per conversion. If your influencer is worth their money, you will find no better ROI in the market right now. Heck, you can even find influencers who love your product, and they will promote it for free if you send them one of your cool phones or stickers or whatever.
Especially the automotive industry is trying to innovate with new electric vehicles concepts, urban transportation, and autonomous driving, but all those topics are currently just trends and not scalable because there is just no ecosystem to drive this change. I am a bit concerned about the future of "German Engineering" and if we will keep our status, although we are not part of this fast and dynamic new market.
Currently, everyone is caught up in this mega trend called "Digitalization." Every company started initiatives around this topic; they began to put out prototypes of new products, offering new services or simply renamed items on their portfolio to fit this new hype. However, what is digitalization?
I recently got ask, how would you explain digitalization to someone? What is it is core ingredient and why are we doing this?
If you ask me, I will try to make this sound as simple as possible. A tangible statement that describes such a virtual process in human history. My definition of digitalization is this:
"Reality has a way of hitting you in the nose, if you don't pay attention..." It's a quote that Barack Obama says to DiCaprio in the clip above and it couldn't be more on point.
I'am not the greatest activist on earth but I would never deny that we as humans do a lot that harms our planet. I always think of Agent Smith's quote from The Matrix :"Human beings are a disease". And I'd say yes, we are a disease to this planet in the sense that we destroy it more than we help it to flourish. So the message of climate change is to really take it serious and even if we can't phatom the implications (might they be 50, 500 or 5000 years in the future) they will hit us in the nose.
Imagine this: You wake up, you know that you are not at home but you feel close to it. You take your first step out of the house, breathe in the air and take a look around. Everything seems familiar but also new at the same time. There are buildings you've seen before, roads you've taken before but something is different. Is it yourself or the city that changed?