Digitization is a trend we've been seeing in conservative industries for the last 20+ years when Windows 95 started to ship to the end consumer and companies now had the ability to give people without any technical background the chance to become more productive and embrace software like email for day to day business.
Despite the popular believe that marketers do nothing but smart graphs and a ad once in a while with a nice picture it is far mor mathmatical than you would think.
Although I'am not a numbers guy - e.g. hated math in school - I suprisingly do embrace numbers and its magic in my profession. Why is that?