I believe that we as marketers do a lot that can be automated in the future. When AI hits the next growth spurt, chat bots will be just like humans at least for 80% of the conversations held. They might even use emojis one day...
Can you remember a world before the smartphone? Back in 2008, ten years ago, the iPhone was introduced to the world. Since then, everything changed about how we interact with people and how we consume media. Blockchain and Crypto-Currency are just the newest addition to an ever-changing society, the likes of which we haven't seen yet.
After the wild success of the Nintendo Switch in 2017 and an epic lineup of games, the Japanese video game giant has pulled, well… they’ve pulled another “Nintendo” on us. They are the only company that keeps making moves nobody would expect or think of. The first look at Nintendo Labo on January 17th showed us a new way to interact with your Switch. On April 20th this year, Nintendo Labo will launch worldwide and will feature different packs of games and cardboard accessories that you must put together yourself.
You may have already encountered a massive movement of friends and family migrating into new platforms. I currently see this in Germany regarding Instagram. I have been there for a couple of years now, but lately, I see more and more people creating their account. Sure, Facebook is actively pushing people to go there or giving you the power to invite people to the platform, yet the real movement is coming in 2018.
Despite its original cult status, Twitter has lost a lot of gravitas during the emergence of Instagram and Co. and since then struggled to increase its user base significantly. I've grown fond of the service in the last 24 months because it became more and more of an underdog and but I feel the community being a lot tighter and responsive than compared to Facebook - at least I the sense of topics around Hashtags.
Today companies look for influencers, people who have a big online following and work with them to promote their product, service or otherwise. The goal is to maximize conversion and minimize cost per conversion. If your influencer is worth their money, you will find no better ROI in the market right now. Heck, you can even find influencers who love your product, and they will promote it for free if you send them one of your cool phones or stickers or whatever.