You may have already encountered a massive movement of friends and family migrating into new platforms. I currently see this in Germany regarding Instagram. I have been there for a couple of years now, but lately, I see more and more people creating their account. Sure, Facebook is actively pushing people to go there or giving you the power to invite people to the platform, yet the real movement is coming in 2018.
Despite its original cult status, Twitter has lost a lot of gravitas during the emergence of Instagram and Co. and since then struggled to increase its user base significantly. I've grown fond of the service in the last 24 months because it became more and more of an underdog and but I feel the community being a lot tighter and responsive than compared to Facebook - at least I the sense of topics around Hashtags.
Today companies look for influencers, people who have a big online following and work with them to promote their product, service or otherwise. The goal is to maximize conversion and minimize cost per conversion. If your influencer is worth their money, you will find no better ROI in the market right now. Heck, you can even find influencers who love your product, and they will promote it for free if you send them one of your cool phones or stickers or whatever.
The most recent case of this is the race for the attention of youngsters between 12 - 25 who just love to broadcast every meal and walk to the dentist instantly to their peers and create a personal reality show. The app of the minute is Snapchat. Even though Mark Zuckerberg tried to buy Snapchat a few years back for a few billion dollars, the app remained autarch and grew quickly. Since Facebook cannot own Snapchat, they will simply try to render them replaceable.
I was never a big fan of traveling, but today everything became so convenient that it is not much of a chore anymore. For ten years now we have smartphones, and I am amazed at how much you can achieve with just your phone and the right data plan or even Wifi. It has never been a better time for writers or artists to work creatively on the go. Also, your office work is also the perfect thing to do on the go. Of course, it highly depends on the type of labor and the intensity you are looking for.
Finally! Nintendo made a move into the smartphone market in March 2016. I'm not counting Pokémon Shuffle, which was already released on mobile in August 2015, because it was a "Pokémon-game" and a simple copy-and-paste title released on the 3DS ca. 6 months before. I didn't count it as native to the platform.
Miitomo, in the graphical style of a former game called "Tomodachi Life" for the 3DS, is about conversations with friends. You can connect to your existing Nintendo account or just start with a new one. Once hooked up, the conversation can begin.
For decades we've been living in a world full of senders, where the consumer was the passive listener. Then Social Media came around and suddenly the consumer had a voice. When we look at the industry now, the consumer IS the sender. The classic approach almost vanished and companies (which are still more or less anonymous) are losing their voice in the process.
The individual becomes more important by the minute and the consumers, well basically all of us, need outlets for it.