After the wild success of the Nintendo Switch in 2017 and an epic lineup of games, the Japanese video game giant has pulled, well… they’ve pulled another “Nintendo” on us. They are the only company that keeps making moves nobody would expect or think of. The first look at Nintendo Labo on January 17th showed us a new way to interact with your Switch. On April 20th this year, Nintendo Labo will launch worldwide and will feature different packs of games and cardboard accessories that you must put together yourself.
Every year I am looking forward to checking out new devices or services in the early stage of the year to test them and see if they are worth keeping over the year. My newest obsession is to get faster from A to B. Especially in a city environment. There were many times in 2016 when I had to wait for the bus, go by foot because there was no train and so on. I have an adversity towards bikes because they get stolen, they are huge and just not practical (for me). Skates are great but you always have to carry around shoes, new socks and they will not fare well when it rains. I always wanted to ride the skateboard but pushing this board all the time with one foot seems strenuous, at least up til now...
Virtual reality is going to be big in the future and it might just be the platform that will substitute the laptop. Today you turn on your laptop and got your desktop with applications ahead. Tomorrow you might wake up and just put on VR glasses and you find yourself in a different reality where everything can be virtually processed and shown to you. Writing an email, fixing a machine, scanning for viruses...
The Nintendo Switch, Nintendo's next entry into the consumer market, is a kick-ass tablet with an innovative controller. While Sony and Microsoft are trying to trump each other in the hardware department, Nintendo keeps ignoring the gaming juggernauts. The new console will not have any high-end graphics power; it might not even reach the PS4, but it will bring an entirely new storm of ideas to the gaming market, just as the Wii did when it came around.
There is a new competition in 2017 of who will have the best and most attractive technology devices. I would love to see something entirely new from Apple, but the new products from Microsoft and the new entries by Google promise a pretty nice year.
So I am curious, what will you want to buy in 2017? Will you upgrade your current gear, will you change your platform entirely?
Imagine this: You wake up, you know that you are not at home but you feel close to it. You take your first step out of the house, breathe in the air and take a look around. Everything seems familiar but also new at the same time. There are buildings you've seen before, roads you've taken before but something is different. Is it yourself or the city that changed?
For decades we've been living in a world full of senders, where the consumer was the passive listener. Then Social Media came around and suddenly the consumer had a voice. When we look at the industry now, the consumer IS the sender. The classic approach almost vanished and companies (which are still more or less anonymous) are losing their voice in the process.
The individual becomes more important by the minute and the consumers, well basically all of us, need outlets for it.
Due to the recent passing of Satoru Iwata (President of Nintendo, read more about his story on this Time Magazine Article http://time.com/3954934/nintendo-satoru-iwata/), may he rest in piece, I thought about how videogames influenced my life throughout the years.
The first real memory I have of videogames is playing Tetris and Super Mario Land on my Gameboy (handheld) in the very early 90's, so one might say I'm involved with the industry for about 2 decades now that I can remember. The last memory is from this morning on my daily commute playing on the Nintendo 3Ds (handheld). I'd say old habits die hard.
As a part of the generation y my understanding of work-life balance is not to strictly seprarated one from the other, my goal is to spend my time at work and at home with basically the same activitites that give me joy, a sense of fullfilling and help me develop at a personal level. I don't believe in a 9-to-5 work ethic, espeically in modern Marketing you need to be aware of your job 24/7/365.
That doens't mean to be available all the time or to never sleep or to never go on vacation, it just means that even in times when your not sitting at your desk, there is the possiblity of inspiration or opportunity related to your job. Let me give you three simple examples from my experience that could benefit your work performance: