Marketing

Twitter abandoning the 140 character limit - the end of an era?

Twitter abandoning the 140 character limit - the end of an era?

Despite its original cult status, Twitter has lost a lot of gravitas during the emergence of Instagram and Co. and since then struggled to increase its user base significantly. I've grown fond of the service in the last 24 months because it became more and more of an underdog and but I feel the community being a lot tighter and responsive than compared to Facebook - at least I the sense of topics around Hashtags. 

The Next Level of automated Influencer Marketing

The Next Level of automated Influencer Marketing

Today companies look for influencers, people who have a big online following and work with them to promote their product, service or otherwise. The goal is to maximize conversion and minimize cost per conversion. If your influencer is worth their money, you will find no better ROI in the market right now. Heck, you can even find influencers who love your product, and they will promote it for free if you send them one of your cool phones or stickers or whatever. 

Will I Be Replaced By A Robot In 2030?

Will I Be Replaced By A Robot In 2030?

I believe that we as marketers do a lot that can be automated in the future. When AI hits the next growth spurt, chat bots will be just like humans at least for 80% of the conversations held. They might even use emojis one day...

Entering The Digital Workplace Era

Entering The Digital Workplace Era

Virtual reality is going to be big in the future and it might just be the platform that will substitute the laptop. Today you turn on your laptop and got your desktop with applications ahead. Tomorrow you might wake up and just put on VR glasses and you find yourself in a different reality where everything can be virtually processed and shown to you. Writing an email, fixing a machine, scanning for viruses...

Why I Backed Over 100 Projects On Kickstarter

Why I Backed Over 100 Projects On Kickstarter

Funding on Kickstarter is a little bit different than shopping on Amazon. Some of the advertised projects are on a prototype base and the campaign helps them fund the production so you'd have to wait for 6 - 18 months (or even longer) on the final product, depending on the status quo. Instant gratification after your purchase is usually not the case.

Finally: Super Mario On The Go!

Finally: Super Mario On The Go!

Seeing Pokémon GO doing so great on mobile, I think this gave Nintendo the wake-up call that their IPs are so valuable and also playable on other platforms to dive into this for them new and huge market.

Pocket Monsters Conquer The World, Again!

Pocket Monsters Conquer The World, Again!

It's been roughly 20 years ago when the first Pokémon games were released. A pop culture phenomenon around the globe and a delight for children and their Gameboys. What a time to be a kid in the 90's. 

In 2016 the pocket monsters strike again, this time they come to you on your smartphone. Dust of your nostalgia, Pokémon GO is here and it leads the way to a bright future of AR apps and a long awaited success for Nintendo.

3 TED Talks That Forever Changed My View On Marketing

3 TED Talks That Forever Changed My View On Marketing

Let me give you a little inspiration for the week to come.

I've been talking a lot about actively changing your lifestyle, trying out new things and being more open to change. I have to admit, that it took some convincing to finally get myself to this point. 

I've always been an autodidact and while I learned a big deal about my craft during my studies, I've been learning a lot on the side as well. The most impact on my personal development was made by listening to others who are older, more experienced and who shared their life stories with me. 

Creativity Is Like A Flame - It Needs Air

Creativity Is Like A Flame - It Needs Air

As a marketer first, I breathe on creativity and content. My hobbies are also creativity focused, be it music or writing or taking pictures. So, as you could imagine, being original and creative 100% of the time is impossible and I envy people who are for example professional writers who put out original content everyday. 

What I wanted to get into for the weekend is the process of how to get your fire burning and keep it lit so to speak. This is also a perfect opportunity to share your experience with others, everyone might have another method - so feel free to post a comment.

Miitomo: Nintendo's First "Real" Smartphone App

Miitomo: Nintendo's First "Real" Smartphone App

Finally! Nintendo made a move into the smartphone market in March 2016. I'm not counting Pokémon Shuffle, which was already released on mobile in August 2015, because it was a "Pokémon-game" and a simple copy-and-paste title  released on the 3DS ca. 6 months before. I didn't count it as native to the platform.

Miitomo, in the graphical style of a former game called "Tomodachi Life" for the 3DS, is about conversations with friends. You can connect to your existing Nintendo account or just start with a new one. Once hooked up, the conversation can begin.

Have You Ever Played A Guitar With A Microphone? - The Beginner's Mind

Have You Ever Played A Guitar With A Microphone? - The Beginner's Mind

So the beginner's mind is great if you'd like to swim in an ocean where you don't know where to go. You might find a beautiful island, you might be bitten by sharks or you just drown. Basically it's high risk / high reward. It's great for generating new ideas, perspectives or simply for a steep learning curve. 

You Can Go New Ways With Your Voice On Anchor (App) - Opinion

You Can Go New Ways With Your Voice On Anchor (App) - Opinion

For decades we've been living in a world full of senders, where the consumer was the passive listener. Then Social Media came around and suddenly the consumer had a voice. When we look at the industry now, the consumer IS the sender. The classic approach almost vanished and companies (which are still more or less anonymous) are losing their voice in the process. 

The individual becomes more important by the minute and the consumers, well basically all of us, need outlets for it. 

Restrictions And The Way Creativity Works - Part 1

Restrictions And The Way Creativity Works - Part 1

When you think about an artist, what comes to mind? Someone looking like Dalí, entering a complete empty and white room with just a brush and some colors on the floor? Do you think of a monk who enters a room full of motivational posters or do you think about someone like Steve Jobs?

People experience creativity differently, but I think the one thing that uniquely combines all of those creative types is how theyhandle restrictions.

Public Speaking 101 - How To Overcome Stage Fright

Public Speaking 101 - How To Overcome Stage Fright

It doesn't matter if you're an introvert or an extrovert, stage fright is a common feeling among all individuals once you have to be in front of an audience, talking, presenting or acting. But there are instances where you have to be in the spotlight or even want to be - to overcome stage fright and deliver a smooth presentation here are some tips that helped me over the years. 

Turn Off Your Smartphone...Now!

Turn Off Your Smartphone...Now!

Today I stumbled upon this Motorla add eaturing Ashton Kutcher about an experiment on how long you can go without touching your smartphone. It's quite funny, have a look: