Professional

Will Germany still be a leading tech country in 2030?

Will Germany still be a leading tech country in 2030?

Especially the automotive industry is trying to innovate with new electric vehicles concepts, urban transportation, and autonomous driving, but all those topics are currently just trends and not scalable because there is just no ecosystem to drive this change. I am a bit concerned about the future of "German Engineering" and if we will keep our status, although we are not part of this fast and dynamic new market. 

Productively Working On The Go

Productively Working On The Go

I was never a big fan of traveling, but today everything became so convenient that it is not much of a chore anymore. For ten years now we have smartphones, and I am amazed at how much you can achieve with just your phone and the right data plan or even Wifi. It has never been a better time for writers or artists to work creatively on the go. Also, your office work is also the perfect thing to do on the go. Of course, it highly depends on the type of labor and the intensity you are looking for.

What Will You Buy In 2017 - Apple Vs. Microsoft?

What Will You Buy In 2017 - Apple Vs. Microsoft?

There is a new competition in 2017 of who will have the best and most attractive technology devices. I would love to see something entirely new from Apple, but the new products from Microsoft and the new entries by Google promise a pretty nice year.

So I am curious, what will you want to buy in 2017? Will you upgrade your current gear, will you change your platform entirely?

On Managing Time Efficiently And Effectively

On Managing Time Efficiently And Effectively

I knew early on, what I liked and wanted to do later in life so I focused on it for years and years, so there are exceptional benefits to that approach. I can make a living and pursue hobbies with incredible efficiency. It gives me the freedom to take new approaches and invest time that I save on other ends.

So my major advice on being efficient is to really know your stuff to a nano-degree. This will give you the possibility to engineer everything to it's maximum potential and take it to the automated high ground.

Give Yourself An Edge, Start Listening

Give Yourself An Edge, Start Listening

You might know the feeling that when you enter a room and you get a sense of it or you really know when your best friend is sad although she might not be showing it. That is your EQ telling you something is wrong with how things seem to be and how you percieve them. This is important, because it gives you context and can serve as a conversation starter.

That is the reason why I want to share some examples on how listening can benefit your daily life on this Monday.

3 TED Talks That Forever Changed My View On Marketing

3 TED Talks That Forever Changed My View On Marketing

Let me give you a little inspiration for the week to come.

I've been talking a lot about actively changing your lifestyle, trying out new things and being more open to change. I have to admit, that it took some convincing to finally get myself to this point. 

I've always been an autodidact and while I learned a big deal about my craft during my studies, I've been learning a lot on the side as well. The most impact on my personal development was made by listening to others who are older, more experienced and who shared their life stories with me. 

Creativity Is Like A Flame - It Needs Air

Creativity Is Like A Flame - It Needs Air

As a marketer first, I breathe on creativity and content. My hobbies are also creativity focused, be it music or writing or taking pictures. So, as you could imagine, being original and creative 100% of the time is impossible and I envy people who are for example professional writers who put out original content everyday. 

What I wanted to get into for the weekend is the process of how to get your fire burning and keep it lit so to speak. This is also a perfect opportunity to share your experience with others, everyone might have another method - so feel free to post a comment.

Opinion: CeBIT 2016 - Wolf In Sheep's Clothing

Opinion: CeBIT 2016 - Wolf In Sheep's Clothing

Digitization is a trend we've been seeing in conservative industries for the last 20+ years when Windows 95 started to ship to the end consumer and companies now had the ability to give people without any technical background the chance to become more productive and embrace software like email for day to day business. 

Restrictions And The Way Creativity Works - Part 1

Restrictions And The Way Creativity Works - Part 1

When you think about an artist, what comes to mind? Someone looking like Dalí, entering a complete empty and white room with just a brush and some colors on the floor? Do you think of a monk who enters a room full of motivational posters or do you think about someone like Steve Jobs?

People experience creativity differently, but I think the one thing that uniquely combines all of those creative types is how theyhandle restrictions.

Why Vulnerability Is The Key To Real Strength

Why Vulnerability Is The Key To Real Strength

The one fact that does have an impact on yourself and on your social circle, is that people will definitely sympathise with you, if you are vulnerable. Appearing to be Superman only brings you this far. By showing your human site, you can win massively and have more impact on your surroundings. One of the things I value most is honesty. By being honest you build trust and relationships. Being grateful for that and communicating your feelings when someone disappoints you or vice versa, only strengthens the bond - otherwise the relationship might not be as strong as you thought it was.

If You Are Still Using Your Smartphone To Call People In 2016 - You Are Retro!

If You Are Still Using Your Smartphone To Call People In 2016 - You Are Retro!

Do you remeber the time when SMS was a thing and all the kids were doing it and how it transformed the way we treated emails more like chats and everything became more informal? Then came the smartphone and made us all addicted to it. Seriously, just look around you on the street, in the tram or on the bus. So there is definitely over-stimulation of our senses. Less and less people are actually calling each other on the phone, in fact I observed a trend in sending voice messages instead of calling - using apps like WhatsApp or Snapchat. 

Get Out Of Your Comfort Zone, Regularly!

Get Out Of Your Comfort Zone, Regularly!

I was always more intersted in the future than in the past. Although history lessons can give us some valuable advice on how things worked out, but all those events are fixed in time and will probably never happen again, at least that's not likely.

With that in mind, what would you say is your personal pitch as a human, an employee or a friend? Does you list only contain things from the past or do you value your aspirations in the future as well or even more?

Public Speaking 101 - How To Overcome Stage Fright

Public Speaking 101 - How To Overcome Stage Fright

It doesn't matter if you're an introvert or an extrovert, stage fright is a common feeling among all individuals once you have to be in front of an audience, talking, presenting or acting. But there are instances where you have to be in the spotlight or even want to be - to overcome stage fright and deliver a smooth presentation here are some tips that helped me over the years. 

Are You Data Driven?

Are You Data Driven?

Despite the popular believe that marketers do nothing but smart graphs and a ad once in a while with a nice picture it is far mor mathmatical than you would think.

Although I'am not a numbers guy - e.g. hated math in school - I suprisingly do embrace numbers and its magic in my profession. Why is that?

Three Golden Rules For Modern Marketing In A Nutshell

Three Golden Rules For Modern Marketing In A Nutshell

What can I say, as Marketers we are expected to know it all! The latest trends, deliver top results and know how to spend the hard earned cash of the companies we are working for. Although we made a major step in data driven analysis and can at least say that a certain amount of people clicked an ad we still can't be sure about anything truly that might be sold to us as conversion rates or ad impressions... if you do know 100% percent of your ROI of any given Marketing activity I strongly advise you to go into consulting and become rich and famous.